STATE COLLEGE OF FLORIDA ENGAGES NUEVO ADVERTISING GROUP
FOR EXPANDED REACH TO HISPANIC STUDENTS

Sarasota, FL- After working with State College of Florida (formerly Manatee Community College) for three years, Nuevo Advertising has been contracted to provide an integrated multi-media approach to develop a deeper reach and relationship with the Hispanic community and prospective students.

Nuevo has already developed and launched a new Spanish language website (www.mimccfl.com) and will next address media planning, advertising concepts, translation of current admissions materials and Spanish media PR services.

"Pedro Perez and the team at Nuevo Advertising have provided important insights and ingenuity to help Manatee Community College effectively communicate with more families, especially the Hispanic community, through our Web site and printed materials,” says MCC’s Director of Public Affairs and Marketing, Katherine Walker, APR. “Nuevo's resourcefulness, marketing know-how and collaborative working style makes the company a valuable partner in informing the public about our educational opportunities."

“The large regional population of native Spanish speakers and second and third generation children of immigrants may have complete English fluency, but continue to seek out a large portion of their information from Spanish language media”, says Pedro Perez of Nuevo Advertising. “We are able to develop language and culture appropriate marketing strategies that build confidence and trust with students and their families researching college options.”

About Nuevo Advertising Group
Nuevo Advertising Group is a full service Marketing, Advertising and Public Relations. Its focus is on bridging the gap between businesses and the Hispanic community through concise advertising messages delivered through the most effective mediums. Nuevo Advertising Group recently launched www.nuevotranslation.com, a focus division of Nuevo Advertising designed to better serve the growing translation needs of businesses.

For more information about Nuevo Advertising Group, visit www.nuevoadvertising.com or call 941-752-4433

###